Understanding Demonstrated Interest in College Admissions

Colleges admit students based on a variety of factors such as GPA, curriculum, activities, essays, and test scores. Some colleges are also keen to learn about a student’s interest in their institution, which is referred to as “Demonstrated Interest.”

Why Do Colleges Track Demonstrated Interest?

Colleges track interest to help manage their yield, which is the percentage of admitted students who enroll. The number of enrolled students directly affects a college's financial health. A student who actively engages with a college is seen as more likely to attend. This engagement can influence admission decisions in a positive way.

How Do You Find Which Colleges Use Demonstrated Interest in Their Admissions Process?

There are several effective ways to determine whether colleges consider demonstrated interest in their admissions process. The easiest method is to look at their Common Data Set (CDS).

What is a CDS?

Every college completes a form called the Common Data Set. This document shares data and information about their admissions processes. To find each college's CDS, simply Google: Name of College + Common Data Set. Each CDS includes a section (Section C7) listing the importance of various application factors, including demonstrated interest. The importance is categorized as "Considered," "Important," or "Very Important."

2 Additional Ways to Find Out if a College Considers Demonstrated Interest

1. Explore the College Website: Many colleges provide detailed explanations of how they evaluate applicants on their FAQs or admissions blogs.

2. Ask Admission Officers Directly: You can inquire during fairs, campus tours, or through email with your regional representative. Be proactive in seeking information.

   
   

9 Ways to Show Your Interest

1. Attend College Fairs and High School Visits: Participating in college fairs can be beneficial. Colleges track student registrations, which are recorded in their databases. Meeting an admissions counselor at a fair provides a valuable connection, especially if you can't visit the college itself.

   
   

2. Fill Out an Inquiry Card: At college fairs or high school visits, admissions representatives offer stacks of blank inquiry cards. Complete one if you are interested in the college to get into their system. This helps representatives keep track of who they meet.

   
   

3. Apply Early Decision or Early Action: If you have a strong interest in a college, applying early signals your enthusiasm.

   
   

4. Attend Campus Visits, Webinars, and Q&A Sessions: Participate in tours, information sessions, webinars, and open houses. If you attend in person, be sure to sign in. For virtual events, note the representative's name so you can send a thoughtful follow-up email.

   
   

5. Interact with Your Admission Counselor: Admission counselors usually oversee applicants from specific states or regions. Find your counselor through the college’s website. Once you do, reach out with questions. Your personal admission counselor will likely read your application, so getting to know them can be beneficial.

   
   

6. Join Mailing Lists & Open Emails: Sign up for newsletters on the college’s website. Admission offices track when you open their emails, how long you spend on their websites, and more. Engaging with their content shows you are interested in the college.

   
   

7. Follow on Social Media: Engage with the college's official accounts. Keep your responses formal and appropriate, reflecting well on you.

   
   

8. Application Materials: Most colleges require a "Why Us?" essay. Use this opportunity to demonstrate your research and articulate how the college's mission aligns with your own interests.

   
   

9. Interviews: Not every college conducts interviews, and even fewer base their admissions decisions on them. However, if you are offered an interview, seize the opportunity. Prepare to discuss how you would be a great fit for the college.

   
   

Final Thoughts

Students should always engage with a college on their list, even if the college does not factor demonstrated interest into their admissions decisions. If you like a school and envision yourself thriving there, show them!

If you're looking for more personalized guidance on the application process or wish to book an appointment, connect with me to get started.

Remember, engaging with a college shows that you are serious about your future and can make a difference in your admissions journey.